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Thursday, 19 September 2019

Keyword Gap Analysis

Keyword gap analysis is the process of finding keywords that bring traffic to your competitors website...
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Keyword Gap Analysis
By Adriana Tica (c) 2019
For me, one of the hardest parts of SEO content writing is finding the right keywords to optimize for. I have an amazing team of content writers and SEO copywriters who can easily write content that ranks.
But what should it rank for?

That's the million dollar question.

You see, we make dozens of keyword analyses at Idunn, both for our in-house content and for our clients' SEO content. It's not hard to find keywords in general. Google Ads Planner can help you find keywords with low to medium difficulty and a decent search volume.

The hard part is mapping those keywords to ROI. Read: if I rank for this keyword, will I make any money off it?

I've given this example a lot: I wouldn't even try ranking my agency's website for keywords like 'SEO content'. It's way too competitive and, more importantly, it's not profitable.
 
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