| This is a SiteProNews/ExactSeek Webmaster Exclusive Mailing! To drop your subscription, use the link at the bottom of this message. |
| September 20 — Issue #2733 |
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| Home Resources Guest Blogging Infographics Webmaster Tools |
| Keyword Gap Analysis |
| By Adriana Tica (c) 2019 |
| For me, one of the hardest parts of SEO content writing is finding the right keywords to optimize for. I have an amazing team of content writers and SEO copywriters who can easily write content that ranks. |
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| But what should it rank for? That's the million dollar question. You see, we make dozens of keyword analyses at Idunn, both for our in-house content and for our clients' SEO content. It's not hard to find keywords in general. Google Ads Planner can help you find keywords with low to medium difficulty and a decent search volume. The hard part is mapping those keywords to ROI. Read: if I rank for this keyword, will I make any money off it? I've given this example a lot: I wouldn't even try ranking my agency's website for keywords like 'SEO content'. It's way too competitive and, more importantly, it's not profitable. |
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